Huguette LTD (2025 - Ongoing)
Research Partner: Musee de la Blackitude,
Yaoundé, Cameroun
Casting Director: Jon Johnson
Fabric Collaboration: The Materialist
Mentor: Eden Loweth
Music: J.G. Basdew Orchestra
Huguette proposes an easy, effortless style informed by collective storytelling that explores the relationship between African and British heritage. Composed of fluid silhouettes, layering, and precise tailoring, the brand will embody a perspective that is rich in cultural influences. With a focus on sustainably sourced natural fabrics, organic African textiles, and an artisanal approach to design drawing from raw African authenticity and craftsmanship.
The debut collection will be launched alongside London Fashion Week February 2026.
Below is the direction pack, as well as initial toile development and sketches.
Link to live range plan in current development can be found here.